# Buying signals from the people you already know

The strongest buying signal isn’t bought — it’s a connection changing jobs. LeadDelta tracks job changes, company moves, birthdays, and last-touch across your network and your team’s, so you reach out at exactly the right moment.

## How LeadDelta surfaces buying signals from your network

### What are buying signals?

A buying signal is an action or change that suggests someone’s ready to engage — a trial sign-up, a demo request, a job change. Most sales tools sell you “intent data”: anonymous, bought, and stale by the time it lands.

The strongest signals are first-party and free — the people in your own network whose situations just changed. A 1st-degree connection who once trialed your product and just started a new job is the warmest lead you’ll get all quarter.

### Know the moment someone moves

LeadDelta tracks job and company changes across your 1st-degree connections, your teammates’ networks, and any LinkedIn profile you add.

The killer move: filter your network by “changed jobs” and combine it with anything else — say, contacts who were once trials. In two clicks you have a list of people who already know your product and just landed somewhere new with a fresh budget. That list is impossible to buy.

### Never go cold on the people who matter

See today’s birthdays right on your homepage and contacts — and wish people well in a click.

And the last-touch signal shows when you last messaged someone and whether they replied, so you re-engage warm relationships before they cool off.

### See your team's warm overlap

For every contact, LeadDelta shows which teammates are connected — and how the contact got there (a LinkedIn 1st-degree, a new connection, a CSV import, or the sidebar). So when a signal fires, you instantly know who’s best placed to reach out.

### Turn signals into living lists

Combine any signals — job change, company, tag, last-message, trial status — into a saved list that updates itself. Your pipeline stops being a one-time export and becomes a standing query against your own network.

## Your network’s signals beat bought intent.

Intent-data vendors sell the same anonymized “this account might be in-market” feed to you and your competitors — five tools, five definitions of intent, none of them yours. LeadDelta’s signals are first-party: real changes in the network you actually built. They’re warmer, they’re free, and nobody else has them.

## Questions? We’ve got answers.

### What are buying signals?

Actions or changes that suggest someone's ready to engage — a trial, a demo request, a job change. The strongest are first-party: people in your own network whose situation just changed.

### What's the best buying signal?

A connection changing jobs. Someone who already knows you or your product, now in a new role with a new budget and a mandate to make changes, is the warmest lead you'll get — and unlike bought intent, it's specific, current, and yours alone.

### How do I track job changes on LinkedIn?

LinkedIn itself won't tell you in any usable way. LeadDelta tracks job and company changes across your 1st-degree connections, your teammates' networks, and any LinkedIn profile you add, then surfaces them as a feed you can filter and act on.

### Can I get alerted when connections change jobs?

Yes. Job and company changes appear as signals in LeadDelta, and you can filter your network by "changed jobs" — then combine that with any other filter, like contacts who were once trials, to get a list of people who already know your product and just landed somewhere new.

### How is this different from intent data?

Intent-data vendors sell the same anonymized "this account might be in-market" feed to you and your competitors. LeadDelta's signals are first-party: real changes in the network you actually built. They're warmer, they're free, and nobody else has them.

### Can I track my team's connections' changes too?

Yes — that's the point of the shared workspace. Signals fire across your teammates' networks as well as your own, and for every contact LeadDelta shows which teammates are connected, so when a signal fires you instantly know who's best placed to reach out.